Ounass Maison

Located within the Mandarin Oriental Jumeirah, Ounass, the Middle East’s leading luxury online retailer, unveils its first physical concept store, Ounass Maison. Designed for VIP clientele and hotel guests, the space translates curated opulence into an immersive, tangible environment. In collaboration with Nulty, LEDFlex lighting forms a critical layer of the architectural narrative, supporting comfort, luxury, and customer experience. Each luminaire was specified to complement finishes, emphasise architectural gestures, and shape the journey through the space.

The Maison spans three private, family-style shopping suites, providing intimate styling consultations and fittings. In the fitting rooms, Ultimo Neon 16 is recessed around mirror perimeters, delivering flattering, uniform frontal illumination. With its high CRI, the fitting ensures true-to-life colour rendering, an essential quality in spaces where materiality and texture influence purchasing decisions. Ultimo Neon 10 High Lumen is integrated into ceiling coves, providing bright yet diffused ambient lighting while maintaining a seamless ceiling architecture.

For more tactile interventions, Ultimo Neon 10 3D is embedded within bespoke mahogany hangers and joinery details. This subtle integration highlights the richness of the wood grain while introducing a sculptural glow, merging functional accessories with the wider spatial storytelling. In the exhibition hall, including the prominent dome feature, Ultimo Neon 22 High Lumen provides powerful yet controlled diffusion. Its high-output performance allows large surfaces to be illuminated evenly, balancing scale and grandeur while ensuring product displays remain visually striking without overwhelming the environment.

From private consultation suites to dramatic exhibition zones, the lighting design is conceived as a seamless extension of the architecture. Each bespoke application elevates the spatial narrative, reinforcing Ounass Maison’s positioning as a redefinition of luxury retail. The design language, merging revivalist aesthetics with understated modernism, employs earthy tones of mustard, cream, terracotta, red, and cobalt blue, complemented by lighting that cultivates intimacy, warmth, and discovery. This collaboration demonstrates how precision lighting can enrich architectural storytelling, creating an environment where fashion, architecture, and light converge into a singular elevated experience.