Browns Brook Street

Browns’ new flagship boutique in London’s Mayfair invites visitors to experience the future of retail whilst absorbing the building’s fascinating history. In collaboration with lighting design experts at Nulty+, LEDFlex crafted bespoke lighting solutions that not only harmonise with the traditional architectural features of the building but also complement the contemporary fittings of the boutique.

The 4mm wide Nano Flex from our Flexi Range in combination with Nano Profile is seamlessly integrated into bespoke joinery and metallic frameworks such as narrow hanging rails and shelves to create vivid lighting targeted once the merchandise. The dual colour luminaire enables a gradual switch of colour temperatures to cater to changing ambience. In addition to Nano Flex, our ultra bright Intense Flex has been used in wide pipe-like rails, resulting in a bold contrast created from the high lumen output from the flex against the black rails. Changing rooms have further been illuminated with our Ultimo Neon 16, fabricating the perfect lighting for garment trials and as a result enhancing retail journey for clients.